Perhaps one of the more common and vexing questions an Executive Director or senior fundraising executive must confront is the seemingly simple question: "Should we rent our donors names to other, qualified mailers?" Making the right decision is made even more difficult if the decision-maker is unclear concerning what the substantive issues are, what the "right" questions are, what the "right" answers are, and what the options for a list owner are. Where to begin? Firstly, most list … [Read more...]