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May 5, 2019 By admin

Dollars and Sense List Management

Perhaps one of the more common and vexing questions an Executive Director or senior fundraising executive must confront is the seemingly simple question: "Should we rent our donors names to other, qualified mailers?" Making the right decision is made even more difficult if the decision-maker is unclear concerning what the substantive issues are, what the "right" questions are, what the "right" answers are, and what the options for a list owner are. Where to begin? Firstly, most list owners … [Read more...]

Filed Under: Donor lists, List Brokerage, List Management, List Rental, List Rental Income

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Estee Marketing Group
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    ?
    • Datacards
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