“Dimensions, a monthly published by the National Catholic Development Conference” We can all agree that the goal of any successful fundraising effort is to make a meaningful connection with the prospective donor, and elicit a positive response….and donation! The means by which we make that connection, and attempt to create a “golden thread” between the fundraiser and the prospective donor is the basis for much debate. Many pundits claim that email is a viable, cost-effective and efficient … [Read more...]
List Brokerage and Donor Acquisition Strategies
The vast majority of Catholic fundraising organizations use direct mail to acquire new donors and raise much-needed funds. Successful Catholic fundraisers know that the role of the list broker is much more than a simple vendor role. Successful fundraisers include the list broker in strategic planning and inform the broker of new developments and changes that will impact the circulation plans, goals and objectives. What exactly does a fully informed and engaged list broker do for a … [Read more...]
