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"Three words come to mind when I think of Estee Marketing Group: Trust, Confidence and Comfort. We know that when they acquire lists for us, manage our house file rentals, help analyze our results . . . or provide other valuable services – it will be done efficiently, accurately and with great care. It’s no wonder that we’ve been working with them for over 30 years!"
Brother Emile Dubé
Executive Director
Salesian Missions
“We have built a very positive relationship with Estee Marketing. Their
proactive attitude is an asset, and has converted them to a partner, not just a service provider.”
John Nicholson
Director of Marketing
Doubleday Entertainment
"I love working with you guys! "
Mary Francolini
Media Director, Direct Mail
Doubleday Entertainment (Bookspan)
“Estee Marketing has been an important contributor to People en Español’s growth efforts for more than five years. The Estee team has worked closely with our marketers to leverage the magazine’s leadership by expanding our direct mail efforts to the US Hispanic market, developing highly responsive list plans for continuations and tests, and continually educating the team on opportunities to strengthen the core business. Results have been impressive – the magazine’s overall response rates have increased significantly, and remain among the highest of any title at Time Inc. Moreover, the Estee team has negotiated cost-efficient list pricing on our behalf, improving source economics and the overall circulation bottom line. Finally, thanks to Estee’s strong support, People en Español has enjoyed double digit rate base growth that’s been fueled in large measure by their savvy, smart and successful DM plans.
As the relationship has evolved, I have personally come to consider Estee as essential partners to the magazine and critical to its continued success. In fact, whenever
I am asked to recommend a strategic resource to consult, guide and leverage a company’s efforts in building a Hispanic Market strategy, I immediately refer them to Estee Marketing. And, their expertise extends beyond the Hispanic market, as evidenced by their work with major companies and clients across a host of industries, categories and target markets.
They are among the best strategic partners any direct marketer could ever hope for. Their expert recommendations and plans deliver results, and they work hard to ensure the flawless execution of our efforts. They continually take the pulse of the market and in turn, proactively support our efforts.
I enthusiastically recommend Estee Marketing to any mailer seeking to leverage their direct marketing efforts, list income and cost efficiencies. “
José Raul Pérez
Vice President, Consumer Marketing
Time Inc. (People en Español)
“I am pleased to report that in the four months Estee Marketing has managed our list for us, name usage has increased 36% compared to the same period last year. When adjusted for the fact that much of our list usage last year was on an exchange basis, comparative rental revenue has increased at least 16%, with absolute revenue increasing over 300%. Clearly, you have begun to tap markets that our previous manager did not explore successfully. “
James C. Ray, President
McFeely's Square Drive Screws
“I was referred to Estee Marketing by our list department when we were
exploring using a new broker for our new Hispanic division. And boy, am I glad they made the referral! The Estee Marketing list broker team really knows the market--25 of the 30 initial lists they recommended were successful in our initial launch for a Spanish health book. Their follow up on list tracking is superb, and they really care about their clients. I wish all list brokers were as diligent and knowledgeable as the folks at Estee Marketing are.”
Michael Feldstein
Manager of U.S. Hispanic Operations at Boardroom Inc.
“This is just a short note to say thanks for all you've done for Cushman's. Our best decision was to move our list to Estee Marketing a few years ago. I am so delighted to see our numbers increase so substantially over a few years. I had no expectations of grandeur when we selected your company, but over time our list income has increased threefold. With all the constraints we put on you, this is a miracle. You're the best. “
Eileen Schlagenhaft
Marketing Director
Cushman's
“Over the years, the Association of Marian Helpers has worked with a variety of different List Managers and List Brokers, but it was not until we started to work with Estee Marketing group that our list business flourished. Estee Marketing Group's expertise in all aspects of fund-raising and marketing, including the Hispanic market, has helped the AMH get back moving in the right direction. Their professionalism and knowledge has been instrumental in growing both our Acquisition programs and House programs, and ultimately, our member base.”
James G. Morrison
Manager of Donor Development
Association of Marian Helpers
Stockbridge, MA
“Since my arrival at US Cavalry…., you and your organization have been instrumental in helping us revive our mailing list management efforts and have already improved the revenue we have started to see as a result. More substantially, with your support we have laid a solid base and developed a strategy upon which we can build future growth. We feel very confident that the steps you have helped us take and the services you provide will see these improvements accelerate in the future. “
Dennis Garvey
Chief Operating Officer
U.S. Cavalry
“This is just a short note to thank Estee Marketing for the revenue increase you have provided our company by increasing the number of list rentals for our lists. Prior to our relationship with Estee, our list rentals were (few) per quarter. Estee has increased that number (by three times) per quarter! Thank you “
Jack Heriard
Managing Editor
Written Heritage
“We are about to complete our fourth year with Estee Marketing Group, Inc., as our list manager. It has been a very satisfactory relationship for us, and we expect that to continue. Our list rental income has increased each year over the prior year, more than tripling ……
I should like to further note that we came to Estee after having been with a much larger list manager, and we did so with some concerns. They were immediately allayed. Not only did the folks at Estee have a much better knowledge of our product line (music), they had a much better understanding of the lists that might work for us, but also an understanding of the needs of other mailers for whom our list might work - and why! Consequently, we've benefited from both ends - as a list user as well as a list renter.
More meaningful has been the advice we've been given on a variety of merchandising and marketing ideas - even including advice with no economic benefit to Estee - they told us what they thought was best for us, regardless of whether or not it was best for them. We're looking forward to continuing to work with them as we both move ahead. “
Allan Shaw
Rediscover Music
"Berea College Student Crafts has been working with Estee
Marketing Group for many years. Thanks to them our catalogue sales
continue to increase - what a great group they are to work with."
Peggy Burgio
Assistant Director
Berea College Student Crafts Program |