Estee Marketing Group, Inc. presents:
MarketMaster®
Efficiency - Scale - Selectability - Simplicity
For the regional or national multi-location merchant, traditional local advertising measures are becoming cost-inefficient, difficult to control and track, lacking in consistency, and often involve complex location-share and accounting requirements.We have a solution for you--MarketMaster®
MarketMaster® addresses those challenges with Efficiency, Scale, Selectability and Simplicity.
Efficiency. Simplified pricing on a per store basis, not “per M”.
Scale. From a 15 store test to a 20,000 location national rollout, we have the data sources to contact hundreds of thousands—millions-- of qualified email targets.
Selectability. We can email personalized messages, from a Store Manager or Regional Director or CEO. The email message looks “local”, feels “local” and reads “local”…because it is local. Deployed by us, but from you.
Simplicity. We charge a Flat fee per month, per store. We never complicate things by charging based on Per M pricing (per store retail trading area per month). We charge a Flat creative set-up fee per offer deployed. We will suppress your current house file emails—if you wish—for a Flat fee. Elegant simplicity!
That’s it. Elegantly simple, powerful and effective.
We have retail, mail order and multi-channel buying data covering the recorded, actual, observed retail activity of over 200MM Households. Not survey data, not guesstimated data—actual, observed “hard” data.
To this buying data we have married the world’s largest and most accurate (i.e. deliverable) opt-in list. Tell us your ideal target, your retail locations’ zip codes, your timing and your offer. We handle the selection of the data, the deployment of your creative and the reporting.
Please call or email us for additional information.
Geoff Batrouney, Executive Vice President
Estee Marketing Group, Inc.
gbatrouney@esteemarketing.com
(914) 235-7080 ext. 18
MarketMaster® Fact Sheet
What differentiates MarketMaster® from other email products?
Selectability is key, based on the marriage of huge volumes of name-postal address retail data (to) known opt-in email targets. Other services can email—but they can not select the email files by zip code, for example. We can zero in on known, active consumers in a defined retail trading area.
What is the source of the retail buying data? MarketMaster® is the result of a massive aggregation of retail, DTC buying data from multiple sources—deduplicated, address-standardized, and cleaned against national suppression files (bad debt, prisons, etc.). The multiple sources submit “rich” data files on a monthly basis.
Where do the emails come from? A nationally prominent email firm has aggregated hundreds of millions of email addresses that are the backbone of the MarketMaster® deployment file. For each email record, we have first name, last name, postal address, the opt-in URL and time/date stamp. In addition we have IP addresses covering 95% of the records. All the records that match to the aggregated retail buying data are opt-in verified.
Are we the first company to use these email addresses? No. Leading organizations that have used and are using the email resource include AAA, AARP, AT&T, Bed, Bath & Beyond, Dell, Eddie Bauer, Ford Motor Company, Hearst Publications, IBM,
J Crew, Reader’s Digest, Cystic Fibrosis Foundation…..among many.
How many emails can you deploy? Today, we can deploy 3MM emails…per hour, effectively. Deployment is a monitored, controlled, “throttled” process.
How will we know the results? Our deployment organization, Web Decisions, Inc., offers various report packages designed to meet your needs. Please let us know the level of information that your program requires.
For additional information, please contact
the MarketMaster® marketing manager:
Estee Marketing Group, Inc.
Geoff Batrouney
Executive Vice President
270 North Avenue, Suite 805
New Rochelle, NY 10801
email: gbatrouney@esteemarketing.com
Office: (914) 235-7080 ext.18
Cell: (914) 469-3645 |
