Brokerage Capabilities

Our List Brokerage and Insert Media Brokerage services are designed to precisely meet our clients' acquisition strategies. We are frequently responsible for the design of those strategies as well as their efficient, on-time execution.

EMG's brokerage capabilities and services reflect our long history and knowledge of the consumer marketplace and direct marketing media, and are crafted to meet our clients' needs.

Our services include:

• List Brokerage
• Insert Media Brokerage
• Circulation Planning, both house files and lists/insert media
• Database modeling for acquisition efforts
• Detailed campaign analyses
• Merge purge strategies, tactics and instructions
• Service bureau selection and management
• External database alliance management, model design and construction